Our impact Campaigns Campaigns Current campaign: Laughter and Playfulness in Care Homes (2020) In 2019, we created a toolkit for laughter in care homes. In 2020 we are starting a campaign to raise awareness and spread the joy. Future plans: Laughter for All (ongoing) Laughter in Primary Schools (2020-21) Laughter in Pain Management (2021-22) Previous Campaigns World Laughter Pledge (2008) Encouraging people to start each day with a laugh, thereby sending a wave of laughter continuously around the world. People in different countries took part. The campaign re-starts from time to time. HAHAs (2011-12) Health Education and Humour for Seniors in Europe: we were the project laughter consultant in Frankfurt, Paris and Manchester. WAWAD (2017-18) Raising awareness about Diabetes for people from the West African Diaspora and their friends.